Metrics are commonly used to assess effectiveness. Operational statistics offer technical confirmation. However, behaviour often matters more than raw data. A display can be operational, yet still fail to communicate. Observing real-world behaviour clarifies why others underperform. Digital signage works best when it aligns with how people behave. Why numbers https://andrewoperationsjournal.spintheblog.com/40018785/observations-on-audience-response-to-digital-screens